Month: May 2017

Entrepreneurial winter or let 70% companies die

venture capital investment in the winter is very popular, New Oriental chairman Yu Minhong also accept this argument. And he also made it clear that this year there will be 70% start-up companies will die in the capital of winter.

"in 2016 Chinese entrepreneurial experience a winter, there will be 60%-70% deaths", "some say Sheng Xitai the partner than Xu Xiaoping and Wang Qianghao told me, this is completely is the title of the party". In January 20th, said the New Oriental chairman, Hong Thai fund founding partner Yu Minhong annual meeting in Shan Street No. 0 and hosted on the server business.

Yu Minhong appears in the removal of government support for entrepreneurship, entrepreneurial success also need to take care of four people.

Second, founder. The founders themselves have to have two characteristics, the first is smart, and the second is generous, Ma who has these features can be successful.

Third, partner. Yu Minhong believes that the different partners have different characteristics, "Xu Xiaoping, Wang Qiang belongs to the strong ability of speech, and Sheng with the Enterprising Ability of people belonging to the Hittites, different times to look for different partners, target career and move feeling to be consistent.

At present, the

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How to promote maternity dress

"promotion" means in the current almost has been applied to various industries, as long as the method is appropriate, always able to create a higher sales, so as to bring more profits for the operator. Of course, want to promote better results, naturally also need to take the right promotional strategy. So, pregnant women how to promote?

women’s clothing store in the season or the recent marketing plan, can be divided into time periods, including new listing plan, as well as some key holiday marketing strategy.

during these critical periods, such as women’s day, mother’s day, and even children’s day, pregnant women should be targeted shop design. At this time it is necessary to season through the window design, a clear reminder of the passing of each new consumer and the arrival of the festival.

For example, some shops in the

women’s day in the window made "certain maternity protection of the baby, sent his wife Match 8 Women’s Day gift" banners, also launched promotional packages: where in the store shoppers, can get a baby manual, gold consumption reached provisions can be obtained to provide free full moon photos are photo studio the program is good.

despite the fierce competition in the market now, but if we can take the right promotion, in fact, is not to worry about the product sales. So, if you open a shop selling maternity dress, do you know how to promote it? Want to shop business is hot, but also need to grasp the correct and effective promotional methods oh.

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Introduction of Chinese fast food franchise business strategy

is the root of human survival, and therefore the food and beverage industry has been a good market prospects, in the rapid economic development today, it is favored by franchisees. Among them, Chinese fast food is particularly popular, to solve the problem of many office dining, promising. Many businesses optimistic about the development of the industry, intends to join them. Here, Xiaobian to introduce the Chinese fast food franchise business strategy.

first: taste better, do fast food restaurants are aware of the taste of the most important, if you can not only taste the product is a one-time business, it is impossible to attract repeat customers, etc..

second: to health, not the floor dirty, dirty table, wall greasy kitchen, taste with channeling, after the guests left immediately cleaned the table;

third: serve fast, fast food restaurant is the efficiency of the general situation in the fast food restaurant customers can not spend minutes to eat.

fourth: Restaurant Waiter attitude is better, not too ugly, if too ugly or wear too dirty, guests and appetite? The Chengdu snacks are worth learning. The waiter sharp eye view eight ear Quartet, mouth sweet, most of the way you’ve been after two times with you beyond intimacy, miss, what today ah, after eating so slow.

fifth: Chinese fast food stores do not mean that the point of free tea and napkins, the guests came immediately after the tea, serving at the same time to give more napkins.

Chinese fast food industry has a large audience, as long as the introduction of high-quality products, services in place, the use of appropriate business strategy, the shop is not difficult to make money. The above is just a simple introduction, interested friends can not do a reference. Want to know more? Then continue to focus on our website information.

The development of animal husbandry four non orthodox crooked ways

agriculture and animal husbandry is a traditional industry in China, people can’t live without them. At the same time, the development of these two industries along with the development. Now rural entrepreneurship has found its own path of development, and how to carry out innovation and upgrading of animal husbandry?


"wrong door": Livestock brand

first to practice the animal husbandry "martial arts" is the brand. This is a good product of consumer associations and memory, is the credibility of the producer logo and endorsement.

ever said, is not afraid of deep alley, and now it is also afraid of deep alley, not only need to build brand industry, animal husbandry products also need to brand. With the diversification of the high-end crowd people in modern society needs to rely on the high degree of brand, provide the basis for animal husbandry brand, brand to get rid of the relatively low efficiency of animal husbandry hat, has become a powerful weapon against the market.

"wrong door" two: animal husbandry processing

"crooked door three: animal intelligence technology

How to promote women’s clothing store

women’s clothing will be very good development, but if the business is not good, it needs to be promoted. Promotion can attract consumers into the store to understand the details, thereby driving sales. Although the promotion effect is very significant, but also pay attention to many aspects of promotion.

1, price promotions

this method can quickly relieve your pressure on the stock, for this season’s promotion is very common. This price promotions, the most able to attract the attention of female consumers. Because during the season, style is still new, in a short period of time will not be out of date, the price is lower than the normal price, to buy back the day after wear, very cost-effective. This on the one hand reduce inventory pressure, to make more room delivery (new spring); on the other hand, is also very effective to improve their own sales, at the same time, women’s promotion has also led to other goods in store sales: Oh! Because of high quality and inexpensive can bring a buying frenzy.

2, discount promotions

this promotion and price promotions have a certain similarity, but women’s efforts to promote the price does not seem to bring the effect is so obvious.

discount promotions, discounts are based on the original price. Consumers generally believe that these discounts are defective goods processing, so the setting of discounted goods, we must pay attention to whether the goods are damaged, as far as possible to obtain consumer recognition.

discount promotions can be processed at the end of the quarter, you can also be a new listing. Of course, can also be carried out at the same time.

3, membership promotion

membership, you can retain a large number of loyal consumers. Membership points based on points to give different discounts, as well as special services, etc.. For some high-end brands, membership seems to be more popular.

is about more than the dress shop for some promotions, the women’s promotion to improve women’s boutique popularity is a very good choice, promotions also is not only these, to know more information, you can go on a field trip, it’s faster.

The development trend of ice cream Market

ice cream has experienced a very rapid development stage in the Chinese market today, China ice cream market has been relatively mature, but the breakthrough innovation continues, according to the change of market demand will show a new trend. Next, we will explore the development trend of ice cream market.

1, the development of health care ice cream: health care ice cream is to enhance human health for the purpose of ice cream. Throughout the traditional ice cream products, mainly with high sugar, high fat, high calorie, and the future development trend of food is to meet the requirements of people’s nutrition. To this end, he has a nutritionist put forward the "three low and one high", namely, low sugar, low salt, low fat, high protein, which is also the trend of development of ice cream industry.

2, the development of new materials: the traditional taste and flavor of ice cream are accepted by people, in which fat, sugar is the main role. But they contain a lot of calories, not too much food. To this end, they need their substitutes, so that it has the taste of fat and sugar but a small amount of heat. In addition, non fat milk solids, Europe and the United States and other countries have been using milk protein content of 35% protein concentrate instead of some skim milk powder production of dairy products.

3, the raw materials of dairy products: return to natural raw materials of many materials, there are two main categories: one is natural, is taken from the animals and plants in nature, such as milk, eggs and sugar; the other is synthetic, such as saccharin sodium and some flavor. Due to the synthesis of raw materials for artificial chemical synthesis, its safety is often criticized by people, in the use of the heart is always not practical.

4, product packaging tends to the United States, the new trend, the odd: in the increasingly economic development today, people pay attention to the quality of the product in addition to the inherent quality, but also hope that in the packaging of the product has been reformed, a breakthrough. Packaging mainly includes modeling and packaging. Packaging modeling has a great effect on the sales of products. The beauty of modeling is the synthesis of the overall aesthetic feeling of the product. Therefore, he has in the ice cream packaging innovation, continuous development and change of economic and social adaptation.

> above

How to develop professional shopping guide

bedding stores need to train qualified management personnel, to provide consumers with professional service, so as to improve store profitability. Each shop needs to have professional shopping guide, home textile shop how to train professional sales staff? This is the focus of attention of franchisees. Xiaobian finishing a few points, hoping to help you do a good business.

The expression of

with excellent verbal ability: words are foreign things, is the main way to supply information to communicate feelings, verbal expression is very important for the business, is directly related to the benefits of bedding stores, should speak Mandarin, can not use the service taboo, talk to moderate, should grasp the good mood, affectionate, honest, polite and natural. For people to call for different customers to use properly, not the same polite speech, sensitive grasp.

The surface of

attractive: dress neat, style, beautiful appearance, simple expressions are honest, neither strong nor dull expressionless smile. Elegant natural, not dyed hair, with unkempt face, riotous with colour no nail polish, perfume, not with precious decorations. Makeup is natural, not artificial. A keen sense of observation: Brown salesperson need to "read" the function of the surface after customer identity, for different customers, recommend different bedding, so the turnover rate will be higher.

how to get a good profit? Professional shopping guide is indispensable. About personnel management, each operator needs to learn the skills, so as to improve the quality of service in the store, to attract the attention of consumers. If you have any questions about the above, you can consult more details.

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Six steps to successfully open a cosmetics store

now, the market is full of entrepreneurial projects, how to choose more suitable for their own entrepreneurial projects. Look at the cosmetics store, it is very popular with entrepreneurs. So, you know, in the opening, the need to do what the preparatory work, in order to make their shop operation more smoothly?

A: choose brand

select brand is one of the necessary preparation to open a cosmetics store. Determine what kind of product you want to run, you need to understand the market of this product, as well as some information on this product. Only a full understanding of the market, the business of their own cosmetics have a comprehensive understanding of the store is likely to operate successfully.

After determining the

the good business brand, also need to determine the mode of operation, is taking a different route, operating only a product development route or take more than the whole, comprehensive management of a variety of products, this is the problem of operators must be carefully considered clear.

After the

Five: store layout

if is a cosmetics shop opened their own stock, need to plan their own layout shop, shop layout in addition to do lighting, music, background and other layout, also need to do commodity arrangement. The layout of the goods is a profound knowledge, to do a good job of commodity display, can bring a lot of benefits for the shop. Of course, if it is a store, then you need to join the headquarters in accordance with the guidance of the layout of the store.



if the store is very large, the salesperson needs to recruit a certain number of. For the recruitment of personnel requirements, must be a good foundation of the skin, with a good image quality, the best is related to the work of cosmetics sales experience. Of course, after the end of the recruitment work, but also the appropriate arrangements for training, not only to familiarize themselves with their own products to sell, but also to master the various marketing skills.

Shenzhen provident fund lowered to 12% of the amount of provident fund loans have an impact

provident fund in daily life on the broad masses of people to improve housing conditions are of great significance. Government to do provident fund management, is a protection of the people, is a responsibility for the people.

Shenzhen (real estate) the proportion of the current provident fund deposit ratio, the proportion of units to pay workers and individuals to pay the provident fund deposit ratio shall not be less than 5% of the deposit base, shall not be higher than the deposit base of 20%.

4 26, the Shenzhen Municipal Fund Center, said the proportion of Shenzhen provident fund deposit ratio will be lowered to 12%.

according to the Shenzhen provident fund center responsible person, the current Shenzhen provident fund deposit ratio, unit for the provident fund deposit ratio and pay individual workers to pay the workers shall not be less than 5% of the deposit base, shall not be higher than the deposit base 20%.

from May 1, 2016 onwards will deposit ratio adjustment from 20% to 12%, which will affect the proportion of workers currently paid in the 13%-20% interval, however, it is said that this part of the workers accounted for only the total number of workers in Shenzhen deposit of $4%.

Shenzhen fund center responsible person also said that the amount of the loan fund is currently not adjusted to do so, is still the implementation of personal loans up to 500 thousand, family policy of 900 thousand. Provident fund loans for the first payment policy, but also did not make adjustments.

according to the historical views of the real estate new media reports, in April 15th the state information office briefing, said the Ministry of housing and urban construction, the State Council meeting on the 13 "relevant specification stage appropriate to reduce the proportion of housing provident fund deposit" and the implementation of policies is currently accelerating development.

Housing and urban construction department

said that at present it is along with the development and Reform Commission, Ministry of finance, people’s Bank formulated the "notice" on regulating and stage appropriate to reduce the proportion of housing provident fund deposit, one of which involves for each region shall strictly implement the "Housing Fund Management Ordinance" and "the Ministry of construction, Ministry of finance, China the people’s Bank on some specific issues of the housing provident fund management guidance" provisions, where the housing provident fund deposit ratio is higher than 12%, shall be regulated, shall not exceed 12%.

deposit ratio of the upper limit of the deposit in Shenzhen is of great significance, while the upper limit for the amount of the loan fund did not have an impact. Whether you or your family can still use the provident fund loans, enjoy the original amount.

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Business do not put the customer as an outsider

now a lot of the boundaries between the owner and the customer is very clear division, the customer is the owner of the name of a veritable outsider. So, what is the customer? Many people would say, "the customer is god"! But do we really let our customers experience the feeling of being "God"?

most of the time, we don’t take customers seriously. Therefore, let the customer come happy, lost. To open a good shop, do business, do not regard the customer as an outsider, to treat them as friends, relatives, their things as their own thing, so as to do business.

put yourself in for the sake of customers, but also a process of care. Once, I went to a restaurant for dinner, dinner, because the reservation is a table, 8 individual results, also waiter laid for 8 after the tableware, as a supplier with a driver, I will ask the waiter to put on a temporary side. The waiter said, wait a moment, I was busy, and after a while, I saw the waiter over, and she said, in the back of your closet, you take it, the lobby of the guests call me! No way, I had to get up and get a pair, after that, I have never been to that restaurant.

once, in another restaurant, also encountered a similar situation, I asked the waiter, the waiter hurried over to apologize, feel shy, we are careless, I now will help you put a put, also said, sorry, we are careless to trouble you. You see, it’s so much more comfortable. Come back later, yes. We shop so, do long-term business, not a hammer trading.

I am a laid-off workers, with the help of relatives and friends, before opening such a retail store. As a result of re employment, I cherish this opportunity, this is my whole career. I have always had this idea: we are open shop, on the one hand is to facilitate others to buy things, on the one hand, they also have something to do, the customer as their own, we can get the development of small shops. So, I think of the retail store as a resident around the transfer station". If you need to send a bucket of pure water, tank gas, busy no one at home to work, to tell, on the shop on the line, the package must not bother you.

actually, really, this is nothing I do, but idle is idle, do something for everyone, everyone will remember your good, some newspaper letters, most of them are directly delivered to me transfer. Those young people are busy working for them to do something, it should be, when the business is not busy, I will send these letters to their home.

customers as relatives, friends, I have been adhering to the business purpose. The children in the District home from school, adults have not locked the door, I am here is the best end result, nothing to do, in addition to counseling this