The development strategy of auto beauty shop
with the improvement of people’s consumption level, there are former luxury car consumption become a modern people commonly used means of transport, with the steady growth in car sales recently, car care has become one of the important contents of automobile consumption. As an important part of the automotive service market, automotive beauty industry has a lot of room for development. So want to open a car beauty shop, how to get better development?
open car beauty shop development strategy 1, improve product quality and service quality.
product quality and service quality is the fundamental survival of enterprises, enterprises should strengthen product quality management and service management, to provide consumers with more quality services. Car beauty consumption is generally not a one-time consumption, car companies should improve the service consciousness, the use of a variety of services, improve the quality of tangible products and intangible service, to meet the consumer higher requirement for automotive beauty services, the introduction of foreign advanced products and technology is a good choice, and the implementation of transparent policy in terms of the price of services not only, so that consumers can know at the time of consumption, more important is to attract the consumer, the membership system can play a good effect; at the same time, we should also strengthen the construction of marketing service network, improve service timeliness, timeliness and convenience, build high quality service network to get more customers to in the competition for survival and sustainable development, such as WeChat, micro-blog and other marketing.
open car beauty shop development strategy 2, subdivision automotive beauty market
domestic auto beauty market has gradually formed the "one-stop service" mode, showing a "big and complete, and the whole situation, small and complete", a part of the shop due to dispersion and debt capital and technology, management, products etc., it is difficult to each project will do fine, the shop to create a "grocery store" is the inevitable result. At this time, Tandaqiuquan is not as good as automobilebeauty market segmentation, combined with their area of expertise, to create the key advantages of the project, for example, specializes in auto repair, spare parts sales, repair the body clean. This will not only make considerable progress in the field, but also to give customers a better user experience, improve the probability of satisfaction and repeat customers.
open car beauty shop development strategy 3, to provide professional services
car beauty industry is still in a state of scrimmage, car beauty shop division of labor is not clear, the price war is serious, can not fundamentally bring benefits to the enterprise. Provide professional services, increase the added value of services is the way out of the beauty industry. As mentioned earlier, the car beauty industry is a highly specialized industry, to provide good service, must have professional talent, professional training institutions nowadays car beauty is not much, but maintain a growth trend, enterprises in hiring professionals, should also strengthen the training and learning to master more advanced >