AdSense policy what is to modify the advertising behavior or locationJingdong mall CEO Liu Qiangdong

today, I don’t recommend taking the platform. Why? You’re a startup. Nothing. You want to build a platform. To be honest, it’s almost impossible. If it’s Gome and Suning, you can still do it.

second is our entrepreneurs, if new entrants to the industry that we all entrepreneurs do not go the platform road, my point 4 years ago, if your customers are from Taobao, you are very sad, you can be a problem at any time, I suggest that we set the industry quickly. Or, find the flow or find the relationship or find resources or to take the platform of the road, to build their own platform, be able to use their flow, rather than relying on a platform to do this thing. It was very harsh at that time. I didn’t get the money in time to build my own platform. Today, most of the time, I think I’ve been eliminated.

now the foreign trade exports, now the brand is doing the traditional trade, to the terminal consumers released this is right, this winter in the past after our traditional OEM orders are often not as crazy.

some publishers may have received a notification email like this: "publishers shall not act or change the positioning of shlf1314 advertising, including the implementation of AdSense ad code in the" floating box script ", or the use of hidden keywords or change IFRAME advertising positioning." Many publishers have written to us to ask where exactly our policy has been violated. Today, let’s give a detailed description of what is the act or orientation of advertising modification".





1. sets the ad to float

2. ads block web content, or web content blocking some ads

3. ads flash or otherwise attract the attention of usersThe number of

4. advertising units exceeds our policy permission number 3 ad units, 3 referral units, 3 link units, 2 search boxes

5. uses hidden or irrelevant keywords in web pages to influence advertising positioning

6. uses a iframe to launch multiple ad units on a web page

7. uses iframe to position ads on other web pages or websites

8. uses 2 or more layers of iframe to advertise and affects advertising positioning artificially.

9. embeds advertising or advertising pages into software

10. puts ads in e-mail or uses e-mail to promote advertising

hope through the introduction of the above can help you better understand our policy to avoid violating the policy behavior, to protect the safety of your account.


I give you the first 08 years with the concept of today is definitely not the same, I believe a lot of friends in 08 years have suffered winter, 08 years after the financial crisis that you engage in R & D immediately someone asked for money? 09 years when we do 70 million many practitioners of advertising, sales of 10 million so the market crazy when I say the winter will come, because this is not the reason, the cold I can clearly tell you, even if the winter in the past will not be back before the industry crazy, I personally think that will continue for a long time, because this is not an industry out of the question also, the problem is not a country, but also a problem is not a region, the world is a problem, all sectors of the vast majority of industries are a problem, in addition to our Internet industry Outside, I see the world is really only our Internet industry, the whole sales still maintain relatively high growth. I hope that each of our peers can do 3-5 years of winter preparations, but also must bear the luck, after the cold winter, there are many people give me money.

today I feel the biggest change is our old acquaintance, is becoming more and more quickly, and put the tomatoes, the host is, today we go back to the first point of view is that the tomato door is definitely not a marketing, it is helpless.

many traditional brands put up their decades of money that I want to do a clothing platform, I do a shoe platform and so on, and told me I’m going to throw a lot of money, I do not want to fight you, don’t do it, you are very dangerous to do so, you will have 99.99 probability you ten years, twenty years of accumulation of money all thrown into the water, if you take twenty million now, thirty million shots to the Internet platform, directly hit into the water, to a little chance, even a chance no Entertainment >

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