The first 2016 merger beautiful mogujie com together behind the Sequoia Hillhouse capital etc

Abstract: in January 8th, the latest news, mogujie.com, said the beautiful merger talks have been completed, will be convertible to cash plus the way, both sides exchange ratio close to 1:1, officially merged messages will also be announced in recent days. In addition, after the merger of Hillhouse capital and Tencent were promised additional investment in the new company, the total amount of not less than $250 million.

 

January 8th, the latest news, mogujie.com, said the beautiful merger talks have been completed, will be convertible to cash plus the way, both sides exchange ratio close to 1:1, officially merged messages will also be announced in recent days.

as early as the end of last year, there is a merger of mogujie.com and beautiful rumors, but has not seen its specific action. Informed sources said that after the merger of the new company by mogujie.com CEO June in charge, beautiful said CEO Xu Yirong will only be responsible for the beautiful sea Amoy business, the future may have to withdraw from the new company Xu Yirong.

in addition, after the merger of Hillhouse capital and Tencent were promised additional investment in the new company, the total amount of not less than $250 million, the new company also promised to give more resources to support, and look forward to the impact of IPO new company in 2016.

competitors shake hands and

established in 2009, said the United States in 2011 and the establishment of mogujie.com is very similar, are relying on Taobao to do shopping guide business started.

due to the short chain of business, the advantages of high user matching, since the birth of beauty, said the beautiful model began to spread. Alibaba group’s C2C site Taobao has modeled the model launched a number of similar products. Mogujie.com also is said to be a typical imitator.

2013, because Taobao has tightened policy to guide platform, mogujie.com and beauty also went on the two different transition path: mogujie.com main girl, beautiful said users will be locked in a group of light Cougar body. But the basic positioning of the two are still locked in the vertical platform for young women. Beautiful said the flagship of young women’s own brand, mogujie.com is more inclined to female community.

user group of the two leading to the increasingly fierce competition. In 2015, mogujie.com was the first step to take "Red Net" group, the campaign for the entire platform. At the same time, beautiful and mogujie.com were huataijiaqian hired idol Luhan and Li Yifeng endorsement. Although the two sides did not disclose the Luhan and Li Yifeng’s endorsement fees, but with two people present strong popularity, tens of millions of endorsement fees should be no suspense.

at the beginning of 2015, beautiful said Cdel also invited former CFO Wei Ping as CFO. Wei Ping led the Cdel listed on the NYSE, also participated in the New Oriental listed in the u.s.. In addition, beauty also hit heavily to 338 million title "running 3 men", the promotion of the beautiful HIGO said. It is reported that this business is beautiful, said after the transformation of the electricity supplier, the strategic layout for cross-border aspects.

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