2015 B2B content marketing channels and Strategies

new year, it is necessary to summarize 2014, outlook 2015, marketing industry is no exception. Regalix’s latest report to help us sort out a lot of data in the field of B2B content marketing, here to share with you.

 

Regalix reports a survey of 351 global B2B marketing director or head of business, the following is the main findings of its survey:

first, 2014 proved effective digital distribution channels

 

in 2014 proved effective digital distribution channels from high to low order:

1) website;

2) email;

3) SEO (natural search);

4) social media (Facebook, Linkedin, etc.);

5) blog;

6) online events (workshops, seminars, etc.);

7) PPC (paid search);

8) online display advertising;

9) social community;

10) mobile page;

11) mobile App;

12) affiliate marketing;

13) video advertising;

14) mobile messaging / sms.

two, 2015 plans to increase spending on digital channels

 

plans to increase spending in 2015, the number of distribution channels from high to low order:

1) SEO (natural search);

2) social media (Facebook, Linkedin, etc.);

3) email;

4) PPC (paid search);

5) a socialized community.

do not know why, at this time to the community of social media and social separation, together may be the first.

three, 2015 plans to reduce the number of channels

 

plans to increase spending in 2015, the number of distribution channels from high to low order:

1) Mobile two-dimensional code;

2) mobile messaging / SMS;

3) mobile App.

four, 2014 was proved to be effective offline distribution channels

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