Expedia sees hotel bookings increase

first_imgExpedia has reported that travel demand from Asia for hotel bookings in Australia increased more than 80 per cent in the third quarter of 2014, compared to the same period in 2013.Expedia senior director of market management for Australia David Hamblin, said the Q3 data provided valuable insights for Australian operators looking to drive more business from Asian markets.“Our latest travel demand data from Asia shows that international travellers stay longer, book further in advance and are less likely to cancel their stay, our data enables us to share booking trends with our hotel partners to help them boost profitability,” Mr Hamblin said.The report found that Malaysia is the fastest growing Asian market for bookings in Australia, and as well as that, Malaysian travelers stayed the longest in Australia.Sydney, Melbourne and Perth were the top Australian destinations for travellers from Asia, with Melbourne and Perth both experiencing triple-digit growth in Q3.When analysing all mobile bookings into Australia, Expedia data showed mobile demand continues to rise, with around a third of bookings occurring on a Friday or Saturday, and around half of all mobile demand coming through within 14 days from the stay date.Hotel Collins, Hobart general manager Greg Illingworth, said there has been an increase in Asian travelers to Tasmania recently.“We have managed to show a year-on-year (YOY) increase in our Asian inbound guests of 122 per cent, the confidence shown in the Tasmanian market from this sector is demonstrated by the stronger than normal lead time and the increase in length of stay,” Mr Illingworth said.Source = ETB Travel News: Lewis Wisemanlast_img

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