Google Testing Groupon Competitor
Google is going to get into the coupon business, damn it–whether that means buying the leader in the field (Groupon) or launching a direct competitor. The former didn’t work out so well–while the company reportedly came really close to securing a multi-billion Groupon buyout, but the coupon site ultimately opted to stay independent.Now Google is apparently starting from scratch with its own Groupon-like site, Google Offers. Mashable managed to grab some info on the yet-to-be-launched Offers. Google confirmed the existence of the site (a welcome change from most companies’ “we don’t comment on speculation” comment), telling the blog,Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted. Sounds pretty familiar, huh? The user gets an e-mail and has a limited amount of time to respond to it. Offers will utilize Google Checkout and will have the requisite social connections (Facebook, Twitter, Google Reader, and Buzz–remember Buzz?). Google in the process of recruiting businesses to join the upcoming service. In fact, Mashable seems to have gotten its hands on just such a document. And here’s the explanation from the Offers fact sheet,Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily e-mail.