Jurica Glavina, SPLITB2B: Guests who come to our destination want emotion, experience and memory
Excellent International Conference and Business Workshop SPLITB2B, which was attended by representatives of the tourism sector, more than 40 tour operators and representatives of agencies from the USA, Great Britain, France, Italy, Hungary, Sweden, Poland, Germany, Spain, Russia, Croatia “Product creation and diversification are key to the pre- and post-season and increase tourism revenues. Therefore, the Croatian National Tourist Board continuously encourages the development of destination management agencies and tourism of special interests. We plan to allocate two million kuna to support DMC companies this year”, Said Slavija Jačan Obratov, director of the sector for destination management and support for the development of the offer of the Croatian Tourist Board. The Split-Dalmatia County with its islands, nautical tourism, historic towns and hinterland is very interesting for tour operators and agencies dealing with tourism of special interests, confirmed Joško Stella, director of the Split-Dalmatia County Tourist Board. Satisfied with the great tourist results that have been achieved in this county in recent years, he pointed out that it is extremely important to continuously invest in modern marketing channels, present at specialized congresses and fairs and look for new partner agencies. “In these 15 years since we have been developing destination management programs, we have specialized in a number of smaller agencies that select specific areas, find and open new niches and do their job with a lot of passion and love. That is the only way to develop tourism of special interests. That we are on the right track is confirmed by the growing number of agency representatives from all over the world who come to our conference and business workshop”, Concluded Glavina. Boris Žgomba, President of the European Association of Travel Agencies and Tour Operators, highlighted gastro and film routes and attractive festivals as key products. He said that we must give guests a reason to come to the destination, that is, we must create motives for their arrival, and they differ from destination to destination. It’s a way to achieve better results and extend the season. Creating the motive of arrival is crucial in tourism About forty representatives of domestic and foreign agencies and tour operators stayed in Split, visiting Diocletian’s city, visiting Omis, Sibenik and Zadar. Reason? Photo: Milan Sabic “The emphasis of our event is on the business meeting, which was realized through a three-hour B2B workshop with the IT support of the program for arranging meetings. As the main goal of the international conference and business workshop is to encourage and sell multi-day complex tourist products such as package deals, events and gatherings in Croatia, we organized a tour of destinations in three Dalmatian counties. In this way, potential partners will get acquainted with high-quality tourist products of Dalmatian destinations ” points out Jurica Glavina, president of the Association of Destination Management Companies of Dalmatia (UDMKD), organizer of the second SPLITB2B. Photo: Milan Sabic At the round table “Tourism of special interests”, which ended the conference, Glavina pointed out that resources, knowledge and education are key to the development of destination management. Guests who come to our destination want emotion, experience, memory, says Glavina and adds that agencies that deal with destination management are very aware of that. “So we set a target group, created packages, promoted them at conferences, B2B meetings and fairs and instead of going out into the world with them, we decided to bring the world to us”, Glavina pointed out. Šibenik Fortress Barone, heritage hotel Maškovića han in Vrana, Sea Organ and Greeting to the Sun, Museum of Glass, Five Wells and Sveti Donat in Zadar, old Salona, Diocletian’s Palace, Riva and Varoš in Split – two days are not enough to show all the beauties of Dalmatia , but more than enough to get an impression of the richness of the tourist offer, is the conclusion of the conference participants. Unfortunately, there are very few such workshops and they are often only a small part of a fair, and not exclusively a focus on B2B as is the case with SPLITB2B. Certainly a commendable business workshop, and I hope that SplitB2B will be a proof that there is a great need for it and that it will encourage other destinations and organizers to organize business workshops in all parts of Croatia.